Luxury cars own the roads in Beverly Hills, and it’s been that way since the community became synonymous with wealth. As a result, automotive dealers in the area have seen a number of trends. Although brand names like Rolls-Royce, Bentley, Aston Martin, BMW, and Audi still rule, customers want an increasing amount of personalization in the design of their vehicles.
Top performance on the road and the track matter, but according to Overfinch Executive Chairman Kevin Sloane, the company has seen continued demand for European brands in Beverly Hills.
“Our clients want standout vehicles, over-and-above the standard factory specifications,” Sloane said. “The focus is very much on visual appearance and on-road presence, but they also want the process of commissioning and taking delivery of a car to be as convenient as possible.”
Sloane added that customers request carbon fiber, woods, custom coloring, and bespoke badging to form their perfect rides.
“There is a universal trend toward customization and a significant shift away from performance toward aesthetic and personalized upgrades,” Sloane said. “Customers generally know what they want, so service and convenience are key.”
For almost 40 years, O’Gara Coach of Beverly Hills has carried the largest stock in the Western Hemisphere of Aston Martin, Bugati, Maserati, Lamborghini, Rolls-Royce Motor Cars, and Bentley. With O’Gara, customers also will have the opportunity to craft their vehicles with customizing options that can include the options to choose color schemes of the interior, trim, and roof. Made-to-order configuration means more than pattern trim and stitching. Aston Martin works alongside aficionados who seek to actualize their dream cars.
Although no one denies the importance of a car’s curb appeal in Beverly Hills, clients who buy fast cars want to feel the speed.
At Lamborghini Beverly Hills, along with other O’Gara Coach Companies, experts have full, unique access to a private track at The Thermal Club so that their clients can experience the full potential of their sports cars.
BMW of Beverly Hills, which is one of the largest BMW retailers in the United States, also leads in customer service and an extensive inventory of automobiles to meet clients’ standards.
In keeping with the high-end car culture in Beverly Hills, Audi Beverly Hills is the largest Audi dealership in the United States. The dealership has been open for only five years, but they have benefitted from the company’s No. 1 ranking in Consumer Reports and in the J.D. Power Customer Service Index.
Even if you don’t own one of these premium vehicles, Beverly Hills supplies several opportunities for car enthusiasts to enjoy them. For those who want to show
off their vehicles or survey others’, the Greystone Mansion Concours d’Elegance is scheduled in May. Attendees gain access to more than 150 automobiles, all manufactured before 1974. The show also includes rare motorcycles. Many of these have been rarely – if ever – seen by the public.
Guests of the Greystone Mansion Concours d’Elegance can also view the first and second floors of the he Doheny Greystone Mansion, which was used for the filming of scenes from There Will Be Blood and Spider-Man, as well as several television shows and commercials. Attendance at the exclusive event is limited to 3,000.
If one impressive exhibition of exclusive vehicles isn’t enough for the season, the annual Rodeo Drive Concours d’Elegance gives residents and tourists alike a special way to celebrate Father’s Day in June. As the largest public event in Beverly Hills, the Concours d’Elegance serves as a platform for major product launches and announcements from automotive retailers and frequently features rare automobiles as cultural artifacts, such as the 1966 TV Batmobile. The collection of exotic cars includes the classics and the most recent innovations in auto design. According to top travel guide publisher Frommer’s, the car show is a must-see event. In addition, it is free and open to the public.
There’s an easy elegance on Beverly Hills roads, and whether you are a luxury car owner or simply an auto enthusiast, there is plenty to get excited about in a community with a car culture that embraces unique designs and top performance.